The product comes first.
We show the original packaging and give you a way to ask about the label before you order.
AUR / OUR SIDE OF THE SEA
AUR is pronounced “OR”. A choice between two worlds: Dead Sea body care and Clothing, coming soon. Here, it’s about products that make space for your everyday care.

BASED IN JORDAN
The Dead Sea is part of the landscape we call home. Our body care collection brings its mineral character into products you can choose, understand and use at your own pace.
We keep the shopping simple: clear pack sizes, original product photographs, a straightforward bag and delivery within Jordan.
Meet the collectionTHE AUR APPROACH
We show the original packaging and give you a way to ask about the label before you order.
Choose what fits your day. Usage directions stay with the product, where they belong.
Questions, orders or business enquiries—contact us directly and tell us what you need.
LET’S TALK
We welcome product questions and B2B enquiries from retailers, spas and hospitality businesses.